The new mobility service will become operational in 2023.
Thanks to Noemix, Friuli Venezia Giulia is going to be the first region where a considerable share of company cars of municipalities, healthcare authorities, the regional administration and other public institutions will be phased out and replaced by electric vehicles. By aggregating the mobility needs of several public authorities, the current model based on car ownership will be phased out and replaced by a centralized electric mobility service managed by private operators.

The NOEMIX model offers a full package of services and includes: car-sharing, the rental of electric vehicles, management and optimization systems, charging stations and the production of electric power from renewable energy sources.

The project, which started in June 2017, will last for five years and aims at making Friuli Venezia Giulia a forerunner region at European level in the transition to a low-carbon economy. NOEMIX has a budget of 900.000 euro granted by the European Commission that by 2020 will mobilize around 21,5 million euro of investments to give life to the NOEMIX service.


According to the findings of a preliminary analysis carried out in 2016, public authorities in Friuli Venezia Giulia (the regional administration ‘Regione Autonoma Friuli Venezia Giulia’, Health Authorities, County Seats, the Port Authority, universities and research centres) satisfy their mobility needs with at least 1500 cars travelling 50-100 km per day, mostly in urban areas.

More specifically:

  • 70%  of the vehicles are underused (travelling less than 10.000 km/year)
  • OBSOLETE VEHICLES 530 vehicles are more than 10 years old, and of these 320 are more than 15 years old
  • LACK OF DATA data on the year of first registration of the vehicle and/or the distance covered are lacking for more than 380 vehicles
  • TYPES OF SERVICE only a very limited share of the vehicles encompass a chauffeur service


The regional PA panel is composed of 17 public entities
The "target fleet" (vehicles to be replaced) is 517 vehicles
The vehicles to be replaced travel an average of 10500 km/year
With an estimated daily travel of 53  km/day (over 200 workdays)  
The general "mobility service" offered by the project consists of 5.428.500  km/year
Estimate of energy savings    
The average consumption of a vehicle is assumed to be 7,57  litres/100km 
The vehicles to be replaced consume a total of 411000  litres/year
Assuming that 1 litre of gasoline has a calorific value of 12,20  kWh/kg 
And density of 0,72  kg/litre
The primary energy contained in 1 litre of gasoline is 8,78 kWh/litre
The total primary energy consumed by the vehicles to be replaced is 3610000,00 kWh
The primary energy saved is 3,61 GWh
The average travel in 5 years is 52500,00 km
Energy consumption of electric vehicles    
The average consumption of an electric vehicle is 0,1651 kWh/km
The final energy consumption is 896091 kWh
Primary energy conversion factor 2,29  
Percentage of electricity from the grid 0%  
Primary energy conversion factor 1,00  
Percentage of green/renewable electricity 100%  
Primary energy consumed (electricity quota) 0,896 GWh
Primary energy savings 2,714 GWh
Emission factor 0,249 tCOw/MWh
Emissions avoided by the retirement of vehicles 900 tCO2
Renewable energy production    
The average productivity of a photovoltaic system is 1180 kWh/kWp
To cover 100% of consumption, the size of the plant is 759,40 kWp
With an annual electricity production of 896091 kWh/year
The production of energy from renewable sources is 0,973 GWh


NOEMIX aims at reducing CO2 emissions, increasing the production of energy from renewable energy sources, reducing pollution – as a result of the reduction of the emissions deriving from internal combustion engines – as well as cutting down particulate matter and noise generated by congestion in urban areas.

As shown in the chart, NOEMIX will introduce at least 522 electric vehicles in the fleet of regional public authorities, together with 200 charging stations and a photovoltaic plant that will satisfy the 100% of the electric energy needs. The expected primary energy savings amount to about 2,736 GWh, with a reduction of around 1000t of CO2 emissions. The model can be replicated in other regions in Italy and Europe.


Cost category External cost without Noemix External cost with Noemix External cost savings/year
Air pollution cost (tank-to-wheel) (€) 52,891 - 52,891
Air pollution cost (well-to-tank) (€) 34,500 8,202 26,297
Climate Change (€) 98,308 48,831 49,477
Noise cost (€) 77,805 39,134 38,671
Accident cost (€) 377,649 264,354 113,295
Sub-Total 641,153 360,521 280,631
Cars' lifetime (years)     5
Total external cost savings of Noemix     1,403,155
Total external cost savings of Noemix per car     2,714

 For more details, please see the PDF

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